Using Facebook Ads Manager?

facebook ads manager
Ilustration image for facebook ads manager – How using facebook ads manager, A tool for creating, editing, and analyzing sponsored promotional campaigns on Facebook, Facebook Ads Manager is an ad management application. Ads Manager and Power Editor were recently combined into a single platform by Facebook in a bid to simplify the process of creating and monitoring ad campaigns across the various Facebook-owned and operated ad services, including Instagram ads.

How Using Facebook Ads Manager?

When using Facebook Ads Manager, there are two methods available for creating a new campaign: guided creation and rapid creation. You can toggle between the two by selecting the “Switch to Guided Creation” or “Switch to Quick Creation” button, respectively.

facebook ad manager campaign

The Facebook Ads Manager has the following features:

  • Determine which kinds of screens will display adverts (desktop, mobile or both)
  • Determine where on the page to place advertisements (News Feed, Right-Hand Column)
  • Upload contact lists to facilitate individualized targeting.
  • Find individuals who are comparable to your ideal customers.
  • Make use of A/B testing to determine which advertising features and methods are the most successful.

What exactly does “Quick Creation” mean?

You may choose the parameters for your Facebook advertisements and the names of your ads, ad packs, and campaigns all within the same window when you use Facebook’s Quick Creation feature.

facebook ad manager quick creation

Guided creation: what it is and how to use it

Guided creation helps people who have never made a Facebook ad campaign before by walking them through each step. Do these things:

1. Choose your marketing goal based on your business and income goals.

Choose “Reach” from the drop-down menu under the “Awareness” header, for instance, if you want to raise the total number of users who see your advertisement. Enter the name of the campaign here. If you are running many campaigns at the same time, it is extremely important to be as specific as possible.

2. Create an account for your ads

In the following page, you will be able to configure your advertising account by selecting facts such as your country, currency, and time zone. Make an informed decision about your time zone and currency since once you’ve established these preferences, you won’t be able to change them again until you register a new ad account. Based on the information you provide about your currency and time zone, Facebook will record data for billing and reporting purposes. To give your advertising account a name, click the Show Advanced Options button.

3. Select the Create One or Several Ad Sets option from the drop-down menu.

Make your selection from the drop-down menus labeled “Create New Ad Set” or “Create Multiple Ad Sets.” You can choose from a variety of “Ad Sets,” each of which can have a distinct audience, region, and other characteristics.

4. From the drop-down menu, choose the Facebook page for the ad set.

If the page you’re looking for isn’t already there, you may make a new one by clicking the “+” button.

5. Figure out details about your audience, such as where they live and what they look like

Create lists of visitors, leads, or customers to make a custom audience for better targeting. Add other information about your audience, like where they live, their age range, gender, and the languages they speak. Include specific targeting to match your audience with the demographics, interests, or behaviors you want them to have. Select the connection type next to “Connections” to reach people who have done something specific, like liking your page, and meet your targeting criteria.

6. Choose where your ad will go.

Facebook, Instagram, Audience Network, and Messenger are all platforms on which ads can be placed. You have the ability to exclude certain placements by using the “Edit Placements” feature, or you may select “Automatic Placements” to have the ad displays automatically optimized.

7. Optimization of the Pickup Process and Available Delivery Methods

These include whether you’re aiming for “reach” or “impressions,” how frequently your ad appears, bid strategy, and a variety of other factors.

8. Set your budget and ad start date.

Determine how much of your advertising budget should go toward each of your ad sets, as well as your total advertising budget and the starting timetable for sets.

Advantages of Utilizing Facebook’s Ads Manager

The following is a list of the advantages of using Facebook Ads Manager:

  • Editing a large number of ads or campaigns in bulk (calls-to-action, bids, budgets, audiences, etc.)
  • Take charge of marketing efforts across Facebook, Instagram, and Audience Network.
  • Include a range of different people, places, and other factors.
  • Utilize the built-in research instrument known as Ads Reporting.
  • Adjust the budget for each campaign and ad set so that it fits your needs.